Here's Everything You Need To Earn $100,000+ Writing Ads, Sales Letters and Web Copy for Businesses ... Learn It In As Little As 6 Weeks!

 

Brisbane: February 2, 2008

Dear Passionate Wordsmith...

Whether you're itching to jump into a career as a freelance copywriter, or you'd just like to boost your own marketing results, you've come to the right place.

With my self-paced "Freelance Copywriting Success Fast-Track" Course you'll learn everything you need to write sizzling copy.

I’m Kristina (some people may remember me as Kris Mills or Kris Fitzsimmons from the copywriting and mail order conferences I've appeared at around Australia).

For the last 15 years I've had the most incredible privilege of writing copy that seriously transforms the profitability of businesses (in dollar terms my copy would have earned them several tens of millions of dollars).

Not only that, I’ve had (and continue to have) the incredible privilege of working with some of Australia’s and the world’s most inspirational and amazing entrepreneurs and companies.

Some of the world's most inspiring transformational gurus.

Some of the world's most incredibly gifted profit improvement experts.

And the country's most results-producing wealth creation educators.

As well as hundreds of incredibly innovative and customer-driven companies with massive corporate hearts.

Plus, I've been rewarded very handsomely along the way.

"the best female copywriter in the world" Paul Dunn - founder, Results Corporation and CEO, Resultsnet Australia

Today, I charge $2,500 minimum per project and my asking fee for a sales letter is anywhere from $2,500 to $15,000. In the last financial year alone we invoice one client over $350,000.

But here's the best part ...

I get to work my own hours. There's no peak hour traffic. No need to spend hours putting on make-up. I go to work everyday at my home office in shorts and a tank top.

On most days I finish off work at 2.15pm and spend the afternoon enjoying my sons.

It's an awesome life! And it's one that YOU can enjoy too ... by becoming a professional copywriter.

The opportunities are endless!

With the explosion of the internet , there has never been a greater demand for quality writers. After all, just about every business needs a website, which means there is a huge opportunity for writing web copy.

Think online sales letters, email campaigns, online catalogues, blogs (blogs, blogs and more blogs), articles, search-engine-optimised websites, brochures, corporate website copy (as well as the endless amount of "offline" writing that is in-demand right now.

Our Freelance Copywriter's Fast Track Course not only shows you how to write for each of these markets, you also learn how to detect opportunities and how to sell yourself too.

It is a self-paced home-study course designed to instill you with the skills you need to write copy professionally and get paid a lot of money to do that.

 

"What a fantastic course! I've been studying direct response copywriting for some time now, but always felt I was missing some information. Your course really crystallised all the ideas I had learned in the past, and weaved in new marketing tactics (I loved the section on hypnotic writing). This is the first time I've found valuable information on how to write for different media (Module 12) - everything from brochures, to display ads and letter campaigns. The 'real world' nature of the assignment was like gold! It made me feel like I had my first job... I learned a lot about my writing abilities and exactly what it takes to complete a direct response letter. I can't thank you enough for that. The course material was so enjoyable I'm reading it again and learning even more." Shona Lynch

 

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Here's a Taste of What You Learn

	An introduction to the world of direct marketing and direct response copy.
	Salesmanship in print … dissecting the face-to-face sales process and putting it on paper.
	The art of copywriting that sells.
	Buyer MindReading … how to know the buyer and their needs, aspirations, fears and emotions intimately … and then how to use this information to persuade them to buy.
	9 actions to prove credibility even in the most sceptical market
	Copy creation worksheets and checklists that help you identify the benefits, hooks, offers, emotional appeals, triggers, headlines and more.
	Scientific Advertising techniques and how to use them to build your own winning formula.
	How the buyer's brain works ... and how to use this information to sell more effectively on paper.
	The Poetry Principle and how it’s the copywriter’s secret weapon in getting people to read until the very end.
	Voice, tempo, tone, style … how to adapt each of these to suit your market.
	The big idea, the visual concept, planning, creative direction … everything you need to know about each of these.
	The 5 P’s of Persuasive Prose … how to weave each of these into your copy.
	Law of Laziness … how to combat that and increase your sales.
	The "Greed/Fear Myth" and what really drives people to buy.
	How the brain processes sales information and how to use this to your advantage.
	The 5 great motivators of all time.
	Magic words that sell … and words that don’t, plus dozens of word selection techniques to match the right words for the right market.
	Creative examples … which work and which don’t. Compare the two and see the difference in results.
	How to write passionate copy for products or services that bore you to tears … it’s a surefire technique that enables you to fall in love with the product in 30 seconds or less.
	Key design principles that maximise readability and retention.
	Which typefaces say “I’m credible, caring and warm” and which ones leave your buyer stone cold.
	Production methods explained.
	Pricing and packaging strategies to maximise profit per sale.
	An introduction to writing for different genres – direct mail, print advertising, Yellow Pages(TM), web copy, online sales letters, brochures, ebooks, article writing, corporate communications, PR and more.

 

Little-Known, Highly Advanced Copywriting Techniques That Achieve "OMG" Results

There's a big difference between writing good copy and writing sensational, profit-doubling copy. The key is ...

	Dozens of word play techniques to lower the barriers to doing business.
	Little-known but highly effective psychological tactics to wear down resistance, sell people on value, induce people to buy, minimise scepticism, bump up the perceived value, create desire using an element of scarcity, appeal to exclusivity (to name but a few).
	How to peel back the layers of that onion and uncover your buyer’s real core buying motive.
	Advanced copy structuring techniques to ensure your reader feels compelled to read the next paragraph ... then the next … then the next … all the way to the conclusion.
	The “pain” trigger … when to push it and when to leave it alone.
	Copy creation worksheets and checklists that help you identify the benefits, hooks, offers, emotional appeals, triggers, headlines and more.
	How to weave hypnotic language into your copy for incredible results.

"...legendary" "Kris is a real Australian success story. She’s an amazing master of writing hard selling copy. The results they get for their clients are almost legendary." Peter Sun — Peter Sun Marketing, One of Australia’s direct marketing legends.

The SECRETS of the Copywriting Superstars!

	37 success tips for freelance writers featuring how to sell yourself.
	How to build a million dollar swipe file in a matter of weeks.
	How to identify your target market, create a client profile and segment your market.
	How to create a writing environment that makes it easy for you to be “on” and “firing” at any time of the day or night.
	Other ideas to eliminate writer’s block.
	plus a whole stack more.

Here's What The Course
Comes With ...

	15 comprehensive lessons spanning 400 pages (approx) manual presented in an accelarated learning format to enable you to fast-track your proficiency.
	20+ exercises designed to integrate your learnings plus oodles of case studies and examples.
	2 assignments to complete, send in and be reviewed with comprehensive feedback provided.
	2 Audio Tutorials
	Presented in an easy-to-manage, user-friendly online learning environment.
	Certificate of Completion awarded upon passing of course

Completion time: It's possible to complete the course in 18 weeks although 6 months is anticipated as the average. Having said that, there is no time limit to complete the course.

FREE - Student Card

This card identifies you as a student of the College of Copywriting and Marketing, which may provide you with discounts on various purchases.

	Budding freelance copywriters
	Existing copywriters and technical writers who want to master the power of direct response copywriting
	Mail Order and Internet Entrepreneurs who regularly write their own copy
	Marketing professionals who write their own copy

 

"... inspires me to write really good copy" "I'm really impressed with Kris Mills College of Copy Writing & Marketing Web Writing course "Secrets of Website Copywriting Mastery!". The content, the presentation, Kris's style of getting the message across inspires me to want to write great copy. I find myself wanting to go back to all the copy writing work I've ever done rip it up and start again and all for free too!!! Working in the website industry I know how hard it is to get good content. By applying the basic principles of Kris Mills "Secrets of Website Copywriting Mastery!" you will learn how to write good website copy. Apply the secrets and you'll be in demand and never out of work! " Duncan Burck

 

Enrol in my Freelance Copywriting Course today and you'll also receive the electronic version of our Website Copywriting Mastery course at no extra cost (that's $475 in extra value FREE).

The course features specialist teachings in the area of writing for the web plus oodles of online examples to learn from. Discover ...

	Difference between offline and online writing … why is it different, how it differs and how to write for this exciting medium (yes, there is quite a difference)
	The different forms of online writing and how they differ … online sales letters and mini-sites, corporate web copy, syndicated content and more.
	Everything you need to know about writing online sales letters that sell up a storm including … web copywriting techniques, creating a “winning” headline, developing a powerful offer, structuring different offer options, the power of the P.S., layout techniques to maximise responses, and more.
	"Kris Mills’ 8 step online copywriting formula"
	How to structure a landing page that increases your subscriber numbers by a factor of 3 or more
	SEO writing … how to write copy that the search engines love ... and more.

"Brilliant… I have started applying a few of ideas from the course and the results have been fantastic. It’s very price competitive in my industry and it’s nice to have potential clients phoning me instead of me having to bang on doors. I’m excited by the opportunities!" Steve Lester - Brisbane Business Forms, Albany Creek

We'll Even Find Copywriting
Projects For YOU ... FREE !

FREE 6 Month Membership to
Our Writer Referral Service
(worth $175)

Many people spend $10,000's on training when they want to start a new career and that's without a guarantee of success.

Many people spend many tens of thousands of dollars more than that to get a business system that teaches them how to operate a particular business AND refers new business their way.

With my Freelance Copywriting Fast Track course you enjoy both of these benefits for just $797. You learn the skills you need to become a professional copywriter ...

PLUS ... we GUARANTEE you'll make money as a copywriter ...

PLUS ... once you graduate you'll receive 6 months membership to our Writer Referral Service (worth $175) where we refer clients your way ...

PLUS ... we even go as far as GUARANTEEING you'll make money as a copywriter.

Enrol now - click here.